HIS & HERS NEW PLAYBOY PLAYGIRL DUO SET TO CAPTIVATE
The Playboy and Playgirl Deodorant lines are due to grow with the launch of Playboy HYPNOTIZE and Playgirl MESMERIZE. The two gourmand fragrances are inspired by the irresistible effect of chocolate and vanilla. Brand Manager Matthew Dees says that the two new fragrances are a first for the brands, “This will be the first time the two brands, Playboy and Playgirl, have launched complementary fragrances together,” says Dees.
The two scents are based on fine fragrances and boast complementary notes to make them the perfect duo for a couple out on the town. “We’re really proud of these two products, specifically the scents, but also the captivating packaging. We strongly believe they’ll stand out in the fragrance aisle,” says Dees.
Dees says that the Playgirl brand recently topped the charts as the biggest brand in the Female Fragrance Aerosol category. “Playgirl has had an epic rise through the ranks and is now also driving overall growth in the category with an annual growth of 45%, which is incredible.” He says that the launch of Mesmerise means more great things for the brand.
Just ahead in time for the festive rush – Hypnotize and Mesmerize, which are sold separately, are available in leading retail stores for a recommended retail price of R23,99 each.
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